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PRIVACY POLICY

Privacy Policy

Last updated: June 13, 2018

Introduction

Crown Reef Beach Resort and Waterpark is a hotel/resort in Myrtle Beach, South Carolina, we believe the privacy and security of our guests and visitors are of paramount importance and we are committed to protecting the data you share with us. This privacy policy explains how Crown Reef Beach Resort and Waterpark processes information that can be used to directly or indirectly identify an individual (“Personal Data”) collected through use of its website and platform.

For the purposes of this policy, Crown Reef Beach Resort and Waterpark defines the term “Guest” as any individual who has stayed or has an upcoming stay at Crown Reef Beach Resort and Waterpark and the term “Visitor” as an individual that visits our front-end website at www.CrownReef.com, and “Subscriber” as any individual who has provided contact information.

Any information stored on Crown Reef Beach Resort and Waterpark’s platform is treated as confidential. All information is stored securely and is accessed by authorized personnel only. Crown Reef Beach Resort and Waterpark  implements and maintains appropriate technical, security and organizational measures to protect Personal Data against unauthorized or unlawful processing and use, and against accidental loss, destruction, damage, theft or disclosure.

Collection and use

The following sections cover the specifics of each of the three groups from which data is collected: website visitors, guests, and subscribers.

 

Website Visitors

If you are a Visitor to our website only, and not a Guest, then this section is relevant for you.

By visiting this website, you consent to the collection and use of your Personal Data as described herein. If you do not agree with the terms set out herein, please do not visit this website. If required by applicable law, we will seek your explicit consent to process Personal Data collected on this website or volunteered by you. Please note that all consent is voluntary. However, if you do not grant the requested consent to the processing of your Personal Data, the use of this website may not be possible.

Crown Reef Beach Resort and Waterpark may collect, record and analyze information of Visitors to its website. We may record your IP address and use cookies. Crown Reef Beach Resort and Waterpark  may add information collected by way of site activity. Furthermore, Crown Reef Beach Resort and Waterpark may collect and process any Personal Data that you volunteer to us in our website’s forms, such as request forms, reservation bookings, and newsletter signup forms. If you provide Crown Reef Beach Resort and Waterpark with your social media details, Crown Reef Beach Resort and Waterpark may retrieve publicly available information about you from social media.

Such Personal Data may include your IP address, first and last name, your postal and email address, your telephone number, your job title, data for social networks, your areas of interest, interest in Crown Reef Beach Resort and Waterpark, and certain information about the company you are working for (company name and address), as well as information as to the type of relationship that exists between Crown Reef Beach Resort and Waterpark and yourself.

Crown Reef Beach Resort and Waterpark gathers data about visits to the website, including numbers of Visitors and visits, Geo-location data, length of time spent on the site, pages clicked on or where Visitors have come.

Purpose of processing personal data

Crown Reef Beach Resort and Waterpark uses the collected data to communicate with Visitors, to customize content for Visitors, to show ads on other websites to Visitors, and to improve its website by analyzing how Visitors navigate its website.

Sharing personal data

Crown Reef Beach Resort and Waterpark may also share such information with service vendors or contractors in order to provide a requested service or transaction or in order to analyze the Visitor behavior on its website.

Cookies

Cookies are small pieces of information sent by a website to a Visitor’s hard disk. Cookies cannot be used to run programs or deliver viruses to your computer. By continuing to visit the website, you agree to the placement of cookies on your device. If you choose not to accept our cookies, we cannot guarantee that your experience will be as fulfilling as it would otherwise be. We may also place cookies from third parties for functional and marketing purposes. The use of cookies is widespread and benefits the surfer.

Links to other sites

Please be aware that while visiting our site, Visitors can follow links to other sites that are beyond our sphere of influence. Crown Reef Beach Resort and Waterpark is not responsible for the content or privacy policy of these other sites.

Guests

If you are a Guest of Crown Reef Beach Resort and Waterpark, which includes anyone who has booked a stay at our property, this section is relevant to you and your data.

Guests should be aware that in booking a stay at our property, they could be disclosing information that could make them personally identifiable to Crown Reef Beach Resort and Waterpark agents and staff. The security and privacy protection implemented on Crown Reef Beach Resort and Waterpark site and booking systems does not cover this type of transfer or disclosure of personal information. For more detailed information concerning the protection of privacy when making a reservation, Guests may contact us by calling (800) 291-6598 or contacting [email protected]

Inquires

If you wish to inquire about your Personal Data that may have been collected by Crown Reef Beach Resort and Waterpark please contact us using the information at the bottom of this policy.

Collection of Guest data

Guest data includes data from individuals who have booked or will book a stay at Crown Reef Beach Resort and Waterpark, transferred or manually entered by a Crown Reef Beach Resort and Waterpark agent into their account for the purpose of providing and facilitating a stay.

Personal Data may include, personal contact information such as name, home address, home telephone or mobile number, email address, information concerning family or travel companions, lifestyle and social circumstances including age, date of birth, marital status, number of children, business contact details, gender, and other sensitive Personal Data.

The purpose of collecting Personal Data as part of a guest reservation will vary depending on the reservation specifics and may vary greatly. For Guests in the EEA, the property will be the “controller”, as defined in the Directive and the GDPR. The purpose will consequently be defined by Crown Reef Beach Resort and Waterpark.

Processing in the European Economic Area (EEA)

For Guests located in the EAA, all processing of Personal Data is performed in accordance with privacy rights and regulations following the EU Directive 95/46/EC of the European Parliament and of the Council of 24 October 1995 (the Directive), and the implementations of the Directive in local legislation. From May 25th, 2018, the Directive and local legislation based on the Directive will be replaced by the Regulations (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of Personal Data and on the free movement of such data, known as the General Data Protection Regulation (GDPR), and Crown Reef Beach Resort and Waterpark processing will take place in accordance with the GDPR.

Subscribers

Subscribers of Crown Reef Beach Resort and Waterpark include any Visitor and/or Guest who has provided relevant contact information in order to receive communications.  This may be in either print or digital form. This section is relevant to Subscribers and their data.

Subscribers to Crown Reef Beach Resort and Waterpark should know they could be disclosing information that could make them personally identifiable to Crown Reef Beach Resort and Waterpark agents and staff. For more detailed information concerning the protection of privacy of subscribers, a Subscriber may contact us by calling (800) 291-6598 or contacting [email protected]

Inquires

If you wish to inquire about your Personal Data that may have been collected by Crown Reef Beach Resort and Waterpark please contact us using the information at the bottom of this policy.

Collection of Subscriber data

Subscriber data includes data from individuals who have opted in to receive information or communicate with Crown Reef Beach Resort and Waterpark, transferred, or manually entered by a Crown Reef Beach Resort and Waterpark agent into their subscriber account for the purpose of facilitating communication.

Personal Data may include, personal contact information such as name, home address, home telephone or mobile number, email address, information concerning family or travel companions, any data contained in a comments field competed by the Subscriber, and social circumstances including age, date of birth, marital status, number of children, business contact details, gender, and other sensitive Personal Data.

The purpose of collecting Personal Data as part a subscriber record is to provide the best possible communication experience.  Subscribers in the EEA, the property will be the “controller”, as defined in the Directive and the GDPR. The purpose will consequently be defined Crown Reef Beach Resort and Waterpark.

Processing in the European Economic Area (EEA)

For Subscribers located in the EAA, all processing of Personal Data is performed in accordance with privacy rights and regulations following the EU Directive 95/46/EC of the European Parliament and of the Council of 24 October 1995 (the Directive), and the implementations of the Directive in local legislation. From May 25th, 2018, the Directive and local legislation based on the Directive will be replaced by the Regulations (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of Personal Data and on the free movement of such data, known as the General Data Protection Regulation (GDPR), and Crown Reef Beach Resort and Waterpark processing will take place in accordance with the GDPR.

Retention and deletion

Crown Reef Beach Resort and Waterpark will not retain data longer than is necessary to fulfill the purposes for which it was collected or as required by applicable laws or regulations. For Guest data, Crown Reef Beach Resort and Waterpark will have control for collecting data, and the duration for which the Personal Data may be kept. When a Subscriber’s account is terminated or expired, all Personal Data collected through the platform will be deleted, as required by applicable law.

Acceptance of these Conditions

We assume that all Visitors of our website, Subscribers of communication, and Guests of Crown Reef Beach Resort and Waterpark have carefully read this document and agree to its contents. If someone does not agree with this privacy policy, they should refrain from using our website or booking. We reserve the right to change our privacy policy as necessity dictates. Continued use and relationship with Crown Reef Beach Resort and Waterpark after having been informed of any such changes to these conditions implies acceptance of the revised privacy policy. This privacy policy is an integral part of Crown Reef Beach Resort and Waterpark’s terms of use.

Our Legal Obligation to Disclose Personal Information

We will reveal a user’s personal information without his/her prior permission only when we have reason to believe that the disclosure of this information is required to establish the identity of, to contact or to initiate legal proceedings against a person or persons who are suspected of infringing rights or property belonging to Crown Reef Beach Resort and Waterpark or to others who could be harmed by the user’s activities or of persons who could (deliberately or otherwise) transgress upon these rights and property. We are permitted to disclose personal information when we have good reason to believe that this is legally required.

Crown Reef Beach Resort and Waterpark  Data Protection Officer

Crown Reef Beach Resort and Waterpark has a “Data Protection Officer” who is responsible for matters relating to privacy and data protection. This Data Protection Officer can be reached at the following address:

  • Vacation Myrtle Beach
  • 1144 Shine Ave., Myrtle Beach, SC, 29577
  • (843) 945-4352
  • [email protected]

 

Your Data Rights

At any point Crown Reef Beach Resort and Waterpark is in possession of or processing your Personal Data, you have the following rights:

  • Right to access: you have the right to request a copy of the information that we hold about you.
  • Right of rectification: you have a right to correct data that we hold about you that is inaccurate or incomplete.
  • Right to be forgotten: in certain circumstances you can ask for the data we hold about you to be erased from our records.
  • Right of portability: you have the right to have the data we hold about you transferred to another organization.
  • Right to object: you have the right to object to certain types of processing such as direct marketing.
  • Right to object to automated processing: you also have the right not to be subject to the legal effects of automated processing or profiling.

In the event that Crown Reef Beach Resort and Waterpark refuses your request under rights of access, we will provide you with a reason as to why, which you have the right to legally challenge.

Crown Reef Beach Resort and Waterpark, at your request, can confirm what information it holds about you and how it is processed.

For Further Information

If you have any further questions regarding the data Crown Reef Beach Resort and Waterpark collects, or how we use it, then please contact us by email at: [email protected], or in writing at:

Crown Reef Beach Resort and Waterpark

2913 S Ocean Blvd
Myrtle Beach, SC 29577

(800) 291-6598

[email protected]

 

OUR PHILOSOPHY.
Your privacy is important to us and we take the privacy of the users of this website seriously. To better protect your privacy, we provide this policy to explain our information practices and the choices you can make about the way your information is collected and used on CrownReef.com.

To make this policy easy to find, we make links to this privacy policy available on all pages and at every point where personally identifiable information may be requested.

WHAT INFORMATION DO WE COLLECT?
We will not collect any personally identifiable information about you through our website unless you provide it to us voluntarily. The information we collect will vary, depending on how you use our site. This policy applies to all information collected or submitted on this website. On some pages, you can make requests to join email announcement lists, register to receive materials from us or from others, or receive other types of information. The types of personal information collected include: name, address, email address, phone number, information regarding the type of properties in which you have an interest, permission to contact the person completing the registration, the presence of children in the household, and other general questions relating to product preferences or areas of interest on our website.

We also collect aggregate, non-personally-identifiable information on users by recording the IP address from the computers of visitors to our site. An IP address is a number that is assigned to your computer when you surf the Web. Web servers, or the computers that provide the web pages to your computer for you to view, automatically identify your computer by its IP address. When you use your computer to request to view a page from a server, that server logs your IP address. We do not link IP addresses to anything personally identifiable. Your visit to CrownReef.com will be logged; however, you will remain anonymous to us unless you choose to share information with us. We track the number of people that view each page of our website to better understand which features are most popular and best meet the needs of our visitors.

As you navigate our website, please be aware that third parties may be able to gather information from and about you. For example, companies offering services or products through links to our site may use “cookies” to collect and use information about you and may collect information that you submit. In these cases, those third parties will use such information in accordance with their own privacy policies, which may differ substantially from our policy.

HOW DO WE USE YOUR INFORMATION?
The information we collect from you may be used to provide services and other information that you request from us.

HOW DO WE USE COOKIES?
We use “cookies” to help us provide a better user experience by measuring which website areas are of greatest interest. We may also uses cookies when you register for further information. In this situation, a cookie will store useful information that enables our website to remember you when you return. We can only read cookies from our website. You may choose to disable cookies using the tools in your browser; however, by doing so you may not be able to take advantage of all of the functions of our website.

HOW DO WE KEEP YOUR INFORMATION SECURE?
In an endeavor to prevent unauthorized access, maintain data accuracy, and ensure the correct use of information, we have put in place appropriate physical and electronic procedures to safeguard and secure personal information we collect. We cannot guarantee the security of any information that you disclose online, and you do so at your own risk.
We incorporate security measures to protect our data from unauthorized use. Firewalls are utilized to protect our servers and network from unauthorized users accessing and tampering with files and other information that we store. Although we take the utmost care to protect your information, we cannot ensure the security of any information that you disclose online and transmit to us.

DATA PROVIDER
Notwithstanding any other provision, we may also engage a data provider who may collect web log data from you (including IP address and information about your browser or operating system), or place or recognize a unique cookie on your browser to enable you to receive customized ads or content. These cookies contain no personally identifiable information. The cookies may reflect de-identified demographic or other data linked to data you voluntarily have submitted to us, e.g., your email address, that we may share with a data provider solely in hashed, non-human readable form. To opt-out of these data provider cookies, please go to https://www.aboutads.info/choices

HOW DO I CORRECT MY INFORMATION OR “OPT-OUT”?
Please assist us in keeping your information current by notifying us of changes to your name, address, title, phone number or email address. You may correct your personal information or select the option not to receive future contacts (i.e., mailings, calls, etc.) by sending us a request. In the event you elect not to receive any future contacts from us or our affiliate companies, we will endeavor to remove your name from all of our contact lists; however, information is sometimes difficult, if not impossible, to remove from all data sources, and we can only promise to endeavor to remove you from any lists we control. We shall have no liability under this policy for our failure to accomplish this objective.

EFFECTIVE DATE AND MODIFICATIONS.
This privacy policy is effective as of the date first written above. Crown Reef Resort reserves the right to modify this privacy policy at our discretion. If we decide to change our privacy policy, we will post those changes here. We encourage you to visit this section of our site regularly in order to remain informed of any changes. Changes to our privacy policy shall become effective as of the date they are posted to this site.

 

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